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Founder-led brands

Trim Eats

A food brand that runs itself.

A chef’s meal-prep brand built end to end — brand, menu, weekly ordering, local delivery and nationwide shipping, and branded email, on an Apple-clean system that’s owned, not rented. Live at trim-eats.com.

Brand & identityProduct designWeb appDevelopmentEmail systemsLaunch

8

Chef-crafted dishes on the menu

Nationwide

Shipping + free local delivery

Live

Shipped at trim-eats.com

Challenge

A chef with a real meal-prep following needed to turn it into a business that runs itself — a brand, a menu that sells, weekly ordering, and the delivery and shipping behind it — without a dev team or a patchwork of no-code tools stitched together.

Approach

We built Trim Eats end to end as one owned product: an Apple-clean brand and storefront, a full menu with allergens and dietary detail, a weekly ordering flow with free local delivery and nationwide shipping, and branded transactional email — on Next.js, Supabase, and Resend, engineered to run without hand-holding.

Outcome

A live brand at trim-eats.com that looks the part and operates like a product. The menu, ordering, fulfillment, and email live in one system — owned rather than rented — ready to scale from local delivery to nationwide without a rebuild.

What we delivered

  • Apple-clean brand & storefront
  • Full menu with allergens & dietary detail
  • Weekly ordering — free local delivery + nationwide shipping
  • Branded transactional email on Resend
  • Orders persist end to end on Supabase
  • Built on Next.js — owned, not rented

What they can manage

The menu and dishes are structured so the kitchen updates the lineup and details without touching the build.