The entrance
One screen at the door.

A large screen in the entrance hall runs the guide by voice. Visitors ask; it answers and shows the work. Left alone, it walks the collection.
The guide visitors meet, and everything behind it.
01
Visitors meet one guide, three ways.
The entrance

A large screen in the entrance hall runs the guide by voice. Visitors ask; it answers and shows the work. Left alone, it walks the collection.
Their phone

TAO on a visitor’s own iPhone, or the App Clip from a plaque with nothing installed. Every work, every gallery, and the way there.
The desk

Staff browse galleries, artists and works the way a music app lists albums, and add a work with a photograph and its label.
02
The guide reads the museum’s own records, and nothing else.
Collection

03
One voice per museum, in the visitor’s language.
The voice

04
Rooms, Collection, Plaques, Beacons, Guide, Museum. One page for each.
Plaques and beacons

Hosted by the studio, or based at the institution. The same system.
Four lines. One system.